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The Cultural Cold War and Study-Abroad Orientation Films: The GARIOA Scholars from Japan and Okinawa under the US Military Occupation

  • Asia Review
  • Abbr : SNUACAR
  • 2015, 4(2), pp.239~265
  • Publisher : 아시아연구소
  • Research Area : Social Science > Social Science in general

Yuka Tsuchiya 1

1에히메 대학교

Candidate

ABSTRACT

After the end of the Second World War, the United States governmentinitiated a study abroad program called GARIOA (Government Appropriation forRelief in Occupied Area) in Japan, bringing many students from occupied Japanand Okinawa to American universities. This paper examines the culturalcold war exhibited by orientation films by the USIS, including “Year inAmerica”, a film about a male Japanese student, “Introduction to America”,a story featuring a female Japanese student, and “Leaders for Tomorrow”,featuring students from Okinawa. The films were all produced to introducevisiting Japanese students to life as a student in America, but the audiencewas not necessarily limited to these students. The movies also functionedas an instructional medium that taught the Japanese public about theUnited States, instilling American values such as liberty and democracy,kindness and public spirit backed by prosperity. Accordingly, they servedthe purpose of psychological rehabilitation for a defeated nation, whilehelping to mitigate negative feelings toward the United States. Thereforethese films were much beyond simple student orientation material, beinga product of a ‘Cultural Cold War’ produced and consumed within theCold War frame. Interestingly, the use of mainland Japanese and Okinawanstudents in each film shows how the center ( Japan) and the periphery(Okinawa) differed in their production and consumption of the Cultural Cold War.

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