KJCKorea
Journal Central

@article{ART001725467},
author={JUNG JI HYUNG},
title={A Plan to Make Jeju Cosmetics Enter into Chinese Market According to the Changes in Consumption Patter in Chinese Cosmetics Market},
journal={인문논총 },
issn={2005-6222},
year={2012},
volume={30},
pages={247-268}

TY - JOUR
AU - JUNG JI HYUNG
TI - A Plan to Make Jeju Cosmetics Enter into Chinese Market According to the Changes in Consumption Patter in Chinese Cosmetics Market
JO - 인문논총
PY - 2012
VL - 30
IS - null
PB - Institute for Human studies, Kyungnam University
SP - 247
EP - 268
SN - 2005-6222
AB - Chinese cosmetics market is the world's No. 3 emerging and attractive market following the US and Japanese markets, being on the rise. Jeju cosmetics industry has actively been promoted since it was selected as the nation's first local strategic industry, but has no top brand and low recognition, and consequently has difficulties entering into the Chinese market. The purpose of this work is to investigate the current state and features of the Chinese cosmetics market, and analyze the trend of the changing Chinese market, thereby proposing a plan as to how effectively Jeju cosmetics are able to enter into the Chinese market. To achieve the purpose, this researcher studied Chinese literatures. This work focused on the size and sales and distribution route of the Chinese cosmetics market, and its type based features, analyzed the changes in consumption of Chinese cosmetics and SWOT of Jeju cosmetics, and draw suggestions. The study results are presented as follows: first, the Jeju cosmetics industry needs to improve its brand image by the use of clean resources and develop products; secondly, it is necessary to find a variety of sales and distribution structures to enter into segmented niche markets; and thirdly, it is necessary to educate human resources specializing in China and provide a systematic and administrative support.
KW - China;Cosmetics;Jeju island;Clean resources;Natural and organic cosmetics;Sales and distribution route;Brand image
DO -
UR -
ER -

JUNG JI HYUNG. (2012). A Plan to Make Jeju Cosmetics Enter into Chinese Market According to the Changes in Consumption Patter in Chinese Cosmetics Market. 인문논총 , 30, 247-268.

JUNG JI HYUNG. 2012, "A Plan to Make Jeju Cosmetics Enter into Chinese Market According to the Changes in Consumption Patter in Chinese Cosmetics Market", 인문논총 , vol.30, pp.247-268.

JUNG JI HYUNG "A Plan to Make Jeju Cosmetics Enter into Chinese Market According to the Changes in Consumption Patter in Chinese Cosmetics Market" 인문논총 30 pp.247-268 (2012) : 247.

JUNG JI HYUNG. A Plan to Make Jeju Cosmetics Enter into Chinese Market According to the Changes in Consumption Patter in Chinese Cosmetics Market. 2012; 30 247-268.

JUNG JI HYUNG. "A Plan to Make Jeju Cosmetics Enter into Chinese Market According to the Changes in Consumption Patter in Chinese Cosmetics Market" 인문논총 30(2012) : 247-268.

JUNG JI HYUNG. A Plan to Make Jeju Cosmetics Enter into Chinese Market According to the Changes in Consumption Patter in Chinese Cosmetics Market. 인문논총 , 30, 247-268.

JUNG JI HYUNG. A Plan to Make Jeju Cosmetics Enter into Chinese Market According to the Changes in Consumption Patter in Chinese Cosmetics Market. 인문논총 . 2012; 30 247-268.

JUNG JI HYUNG. A Plan to Make Jeju Cosmetics Enter into Chinese Market According to the Changes in Consumption Patter in Chinese Cosmetics Market. 2012; 30 247-268.

JUNG JI HYUNG. "A Plan to Make Jeju Cosmetics Enter into Chinese Market According to the Changes in Consumption Patter in Chinese Cosmetics Market" 인문논총 30(2012) : 247-268.