This study compared the criteria of utterance intention targeting a total of 800 male and female 30-49-years-old office workers in with a bachelor’s degree, who reside in the capital areas of Korea, Japan, the United States, and the United Kingdom. The main contents of the survey can be summarized as follows (survey period: Oct.-Dec. 2020).
(1) When judging the utterance intention, both Korean and Japanese people showed the highest weight of verbal information for acquaintances, and the highest weight of visual information for strangers. However, both American and British people showed the highest weight of verbal information for both acquaintances and strangers.
(2) In the criteria of utterance intention about foreigners, the Asian people (Korean and Japanese people) showed the highest weight of visual information while the Westerners (American and British people) showed almost no differences in the weight of verbal information and visual information.
(3) In cases where the counterpart was a man, both Korean and Japanese men showed a high weight of verbal information, visual information, and auditory information in that order, which was the same as the other countries. However, in cases where the counterpart was a woman, the order of the criteria changed to visual information, verbal information, and lastly auditory information.
Likewise, the criteria of utterance intention were different according to the East and the West, each country, age, and degree of closeness. This study is significant in the aspect of quantitatively verifying such differences.