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Effects of IPTV Utilization by Introducing Haptic Device

  • Journal of Knowledge Information Technology and Systems
  • Abbr : JKITS
  • 2010, 5(6), pp.197-209
  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Published : December 31, 2010

이동건 1 김진술 2 Sang-Joon Lee 3 강화 3

1광양보건대학교
2나사렛대학교
3전남대학교

Candidate

ABSTRACT

The convergence of broadcasting and communication based on development of digital technology and the Internet are accelerating. IPTV, emerging as one of the new business model is coming into the spotlight as the most popular media. The improvement of input device is needed in order to use interactive services, advantages of IPTV. The development of haptic device is being prepared to improve interactivity of IPTV service. In this paper we studied how the IPTV product quality and consumers' characteristics affect motivation and intention to use of IPTV service when we introduce a haptic device. Research model and research hypotheses were established and surveyed. We found usability, responsiveness and cost of IPTV haptic device effect on the perceived ease of use of IPTV. And we found functionality, reliability, playfulness of IPTV haptic device impact on the perceived usefulness of IPTV. In addition, IPTV perceived usefulness and ease of use was also effect on intention to use. These results suggested meaningful results about what IPTV service providers, haptic device manufacturers, platform operators and content providers should be prepare to vitalize IPTV industry.

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