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Analysis of the Relative Importance for Major Factors in Shopping Malls on the Agricultural Products using AHP

  • Journal of Knowledge Information Technology and Systems
  • Abbr : JKITS
  • 2010, 5(6), pp.210-217
  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Published : December 31, 2010

이충수 1

1광주대학교

Candidate

ABSTRACT

The e-commerce of agricultural products is expected to play an important role to improve the distribution structure, that has long and complex distribution channels of agricultural products. Currently, the shopping malls on the agricultural products increasing. In this paper we will provide the important factors to consider to build and operate shopping malls on the agricultural products. For this, we analyze the relative importance for evaluation factors of shopping malls on the agricultural products using AHP(Analytic Hierarchy Process)

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