@article{ART001748263},
author={Jaewon Hong and Choi, Jinho and Cha, Min-Seok},
title={The Effects of Network Characteristics of Blog on Information Diffusion},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2013},
volume={8},
number={1},
pages={9-17}
TY - JOUR
AU - Jaewon Hong
AU - Choi, Jinho
AU - Cha, Min-Seok
TI - The Effects of Network Characteristics of Blog on Information Diffusion
JO - Journal of Knowledge Information Technology and Systems
PY - 2013
VL - 8
IS - 1
PB - Korea Knowledge Information Technology Society
SP - 9
EP - 17
SN - 1975-7700
AB - This research is a study on the information diffusion on the blog. Author focused on examining the impact of network characteristics on information diffusion. For this purpose, 3,201 sample posts were used from SNAP(Stanford Network Analysis Project) data which was online blog data in USA and author examined the influence of blog's degree on information diffusion. Author find out that the higher the outside blog's degree and the outside site's degree, the more diffusion size increases. And lower average proportion of degree of outside site, the more diffusion size increase. This research will contribute to encourage online word-of-mouth for business.
KW - Blog;Information Diffusion;Network;WOM;Degree Centrality
DO -
UR -
ER -
Jaewon Hong, Choi, Jinho and Cha, Min-Seok. (2013). The Effects of Network Characteristics of Blog on Information Diffusion. Journal of Knowledge Information Technology and Systems, 8(1), 9-17.
Jaewon Hong, Choi, Jinho and Cha, Min-Seok. 2013, "The Effects of Network Characteristics of Blog on Information Diffusion", Journal of Knowledge Information Technology and Systems, vol.8, no.1 pp.9-17.
Jaewon Hong, Choi, Jinho, Cha, Min-Seok "The Effects of Network Characteristics of Blog on Information Diffusion" Journal of Knowledge Information Technology and Systems 8.1 pp.9-17 (2013) : 9.
Jaewon Hong, Choi, Jinho, Cha, Min-Seok. The Effects of Network Characteristics of Blog on Information Diffusion. 2013; 8(1), 9-17.
Jaewon Hong, Choi, Jinho and Cha, Min-Seok. "The Effects of Network Characteristics of Blog on Information Diffusion" Journal of Knowledge Information Technology and Systems 8, no.1 (2013) : 9-17.
Jaewon Hong; Choi, Jinho; Cha, Min-Seok. The Effects of Network Characteristics of Blog on Information Diffusion. Journal of Knowledge Information Technology and Systems, 8(1), 9-17.
Jaewon Hong; Choi, Jinho; Cha, Min-Seok. The Effects of Network Characteristics of Blog on Information Diffusion. Journal of Knowledge Information Technology and Systems. 2013; 8(1) 9-17.
Jaewon Hong, Choi, Jinho, Cha, Min-Seok. The Effects of Network Characteristics of Blog on Information Diffusion. 2013; 8(1), 9-17.
Jaewon Hong, Choi, Jinho and Cha, Min-Seok. "The Effects of Network Characteristics of Blog on Information Diffusion" Journal of Knowledge Information Technology and Systems 8, no.1 (2013) : 9-17.
