A Study on the Enterprise&#039;s Big Data Utilization (기업의 빅데이터 활용성 연구)

Kim, Kwang-hyun (김광현); Yu-Jung KIM (김유중)

doi:10.34163/jkits.2019.14.5.002

A Study on the Enterprise's Big Data Utilization

Journal of Knowledge Information Technology and Systems
Abbr : JKITS
2019, 14(5), pp.445-453
DOI : 10.34163/jkits.2019.14.5.002
Publisher : Korea Knowledge Information Technology Society
Research Area : Interdisciplinary Studies > Interdisciplinary Research
Received : July 10, 2019
Accepted : October 11, 2019
Published : October 31, 2019

Kim, Kwang-hyun ¹, Yu-Jung KIM ¹

¹한국교통대학교

Accredited

ABSTRACT

This paper describes the new elements of big data that have emerged in the modern era and then states the importance of big data through utilization and examples. With customers' needs and value diversified and rapidly changing, companies are increasingly required to analyze information and data needed by businesses through real-time vast amounts of data generated by them and use it throughout their business operations, and with the development of IT technology and the 4th industrial revolution, the era of big data has begun in which companies acquire and analyze information and obtain information needed by companies at a cost that is easier and less than before. In the modern society, companies have transformed into an era where they cannot survive without the existence of data, and each company continues its efforts to develop through big data, gaining customers' attention and increasing loyal customers through its own programs and marketing strategies to meet each discipline. For example, Amazon's Anticipate sipping, Amazon's Web service, the Mystique System of the Ritz-Carlton Hotel, and Wal-Mart Lab, which highlights how and the importance of using big data worldwide, should be studied to present the corporate strategies and directions that Korean companies with weaknesses should perform in the use of big data, and make efforts to enhance competitiveness of each company and survive in corporate competition through cooperation with the government.

KEYWORDS

IT Technology, 4th Industrial Revolution, Big Data, Amazon Anticipate sipping, Amazon Web Services, Marketing, Corporate Strategy, Mystique System, Wal-Mart Lab

Citation status

* References for papers published after 2023 are currently being built.

[thesis] K. H. Kim / 2016 / A study of effectiveness for company marketing activity using bigdata analysis / Korea University Graduate School of Technology and Management

[thesis] M. S. Song / 2014 / Applications of big data in marketing strategies and executions / Graduate School of Korea National University of Transportation,

[book] S. Ryosuke / 2012 / Big Data Business- How do you create new value for the ever-expanding amount of data? / Thesouppub

[web] Happist / 2018 / [Chart reading trends] Top 100Companies in the World by Sales – Fortune Global 500 / https://happist.com/

[thesis] W. H. Dong / 2018 / A Study on the Development Plan of Alibaba through Comparative Analysis with Amazon / Cheongju University

[web] J. Y. Lee / 2014 / <Graphics> Amazon Shipping Route / https://www.yna.co.kr/

[journal] Y. S. Hwang / 2017 / [Destructive Innovation in Retail Industry, 'Amazon Go' Opening] Causes social and economic problems such as the destruction of innovative jobs in retail trade by the fourth industrial revolution / Busan Development Forum 163 : 80~87

[thesis] S. H. Choi / 2015 / The Impact of Bigdata Technology to The Platform Business Innovation / Korea University Graduate School of Technology and Management

[web] P. J. Kim / 2017 / Big Data and Analysis in AWS / https://aws.amazon.com/ko/

[web] J. H. Lee / 2016 / Amazon Web Services (AWS) - Cloud Industry Stronger / https://terms.naver.com/

[web] / AWS / https://aws.amazon.com/ko/

[web] / Ritzcarlton / http://www.ritzcarlton.com/

[web] J. Ryu / 2012 / [Cover Story] Ritz-Carlton, president of Herv Humler, who created "The Golden Service Standard," said, "Even a room cleaner can immediately use 2 million won of company money for customers / http://weeklybiz.chosun.com/

[web] Y. M .Lee / 2017 / Small data is also important for custom services

[web] / Walmartlabs / https://www.walmartlabs.com/

[web] S. H. Yu / 2017 / How Wal-Mart Utilizes Big Data / https://www.dailysecu.com/

[report] H. S. Jeong / 2013 / A Case Study on Enterprise Competitive Advantage Using Big Data / National IT Industry Promotion Agency

[web] Korcham / 2014 / A Study on the Status of Big Data Utilization and Policy Issues / http://www.korcham.net

[web] S. Y. Lee / 2019 / The government will invest 178.7billion won to revitalize the domestic data economy this year / http://www.epnc.co.kr

KJCKorea
Journal Central

Journal of Knowledge Information Technology and Systems 2023 KCI Impact Factor : 0.89

A Study on the Enterprise's Big Data Utilization

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of Knowledge Information Technology and Systems 2023 KCI Impact Factor : 0.89

A Study on the Enterprise's Big Data Utilization

ABSTRACT

KEYWORDS

Statistics

Tools

Issue List

Citation status

KCI Citation Counts (8)

REFERENCES (19) * References for papers published after 2023 are currently being built.

Search PDF

Citation

* References for papers published after 2023 are currently being built.