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The Effects of Distance to Large-scale Discount Store on Visit-frequency of Consumers

  • Korea Real Estate Review
  • 2010, 20(2), pp.193-209
  • Publisher : korea real estate research institute
  • Research Area : Social Science > Law > Law of Special Parts > Law of Real Estate

Ji, NamSeok 1 Kyu-hyun Ji 1

1한양사이버대학교

Accredited

ABSTRACT

The purpose of this study is to analyze effects of distance on visit-frequency. To analyze this, this study implemented multiple regression analysis using location data of large-scale discount stores and household data of consumers. The result of the analysis in this study revealed that first, large-scale discount stores in Seoul metropolitan area prefer to locate near the subway station. Second, this study compared effects of distance on visit-frequency by regional groups. Results of the comparisons show that sensitivity of Seoul metropolitan area is greater than other regional groups. These differences can provide important implications for the planning distribution facilities. And, considering the connection between customer's visiting and sales of discount store, large-scale discount stores need to prepare some strategy to reduce customer's transportation costs when they select site location.

Citation status

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