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A Study on the Rent Characteristics of Retail Store at Garak Agricultural and Marine Products Wholesale Market in Seoul

  • Korea Real Estate Review
  • 2015, 25(1), pp.21-34
  • Publisher : korea real estate research institute
  • Research Area : Social Science > Law > Law of Special Parts > Law of Real Estate

이경식 1 Oh, Dong-Hoon 2

1플레이스머천다이징
2서울시립대학교

Accredited

ABSTRACT

This study aims at analyzing the rent characteristics of Garak market which is the biggest domestic Agricultural & Marine Products Wholesale Market in Korea. The main methodology used in this study is a two stage method using Huff's probability model and multiple regression analysis. In general, the rent characteristics of retail stores in the Garak market differ from those in general markets around the Garak market. Therefore the two stage methodology enables to estimate and analyze the rents and the rent characteristics of retail stores in the Garak market. The main results are as follows. First, as expected, the basic rental rates based on market-share and actual rental rates showed a substantial correlation with the exception of some outliers. Second, coefficient of determination of both direct sales stores and convenient facilities in the Garak market were much higher than those of general stores around the Garak market. Since the functions of market share and market area affect rents of stores among building facilities, as a result of examining the dispersion of the rents among building facilities, it could be evaluated that their stores’ rents work according to market mechanism. However, the authors reconfirmed that rents in the individual store units were worked by the formal criteria of operating management corporation rather than by market oriented way based on both a supply and demand principle and each store’s competitiveness.

Citation status

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