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The Factor Analysis of Real Estate 020 Mobile Service and Preference: Focusing on the Mediating Effect on the Perceived Usefulness and Easy of Use

  • Korea Real Estate Review
  • 2016, 26(4), pp.95-108
  • Publisher : korea real estate research institute
  • Research Area : Social Science > Law > Law of Special Parts > Law of Real Estate
  • Published : December 31, 2016

MUSEON LEE 1

1성결대학교

Accredited

ABSTRACT

In this study, we examine the relationship between the services of the characteristic factors and preferences through the literature research in order to ensure that customer satisfaction and service appetite at the time of the development of the real estate 020 mobile services is high service. Further, setting the hypotheses factors affecting the similarity of web sites, and an object thereof is to analyze the impact through empirical study presents a research model. To summarize the main research results are as follows. First, it was found to give convenient, aesthetic, information quality, the ease of use, and usefulness the effect of the positive (+). Second, the ease of use, and usefulness of use it was found that the influence of the positive (+) to taste. Thirdly, the ease of use, and usefulness, it has become clear that there is mediated effects between the characteristics and preferences of mobile services. These findings, is to contribute to be able to activate the service as independent variables presented in research model for future property 020 mobile service planning, when developing is well designed.

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