@article{ART003139818},
author={Wei Tinglan and Jhong, So young},
title={Analysis of ‘Suhorang’ and ‘Bingdundun’ from the Perspective of Cultural Semiotics},
journal={The Journal of Study on Language and Culture of Korea and China},
issn={1738-0502},
year={2024},
number={74},
pages={347-384},
doi={10.16874/jslckc.2024..74.014}
TY - JOUR
AU - Wei Tinglan
AU - Jhong, So young
TI - Analysis of ‘Suhorang’ and ‘Bingdundun’ from the Perspective of Cultural Semiotics
JO - The Journal of Study on Language and Culture of Korea and China
PY - 2024
VL - null
IS - 74
PB - Korean Society of Study on Chinese Languge and Culture
SP - 347
EP - 384
SN - 1738-0502
AB - This paper analyzed the mascot of the 2018 Pyeongchang Winter Olympics, ‘Soohorang’, and the mascot of the 2022 Beijing Winter Olympics, ‘Bingdundun’, using Roland BartheThe primary meaning of the Korean tiger is a brave animal belonging to the cat family that inhabited the Korean Peninsula, and it is the representative animal of the Republic of Korea that has appeared frequently in folktales and oral literature for a long time. The secondary meaning is bravery, protection, and good omen. Suhorang was created based on the motif of a white tiger, and means a guardian deity that protects the peace of the country, but it was designed to be friendly and lively by putting forward a baby white tiger to remove scary aura.The sacred symbolism of the white tiger, which is not a real animal, not only surpasses Hodori of the 1988 Olympics, but can also be seen as its successor. The primary meaning of the Chinese panda is an animal belonging to the bear and panda order that has lived in China for 8 million years and mainly eats bamboo, and the secondary meaning is a brave but compassionate and sacred animal that crosses the human and divine worlds. Bingdundun is the mascot based on this panda, and it was created with a futuristic image that shows China's scientific and technological prowess and global competitiveness, breaking away from the traditional 2D design. The Winter Olympics are presented in 3D with an ice theme, showing that the country is a powerhouse in science and technology. In addition, it was designed with round lines and a smile to maximize softness, and the heart shape on its palm adds friendliness and cuteness.
KW - Cultural Semiotics;Suhorang;Bingdundun;Korean tiger;Chinese panda
DO - 10.16874/jslckc.2024..74.014
ER -
Wei Tinglan and Jhong, So young. (2024). Analysis of ‘Suhorang’ and ‘Bingdundun’ from the Perspective of Cultural Semiotics. The Journal of Study on Language and Culture of Korea and China, 74, 347-384.
Wei Tinglan and Jhong, So young. 2024, "Analysis of ‘Suhorang’ and ‘Bingdundun’ from the Perspective of Cultural Semiotics", The Journal of Study on Language and Culture of Korea and China, no.74, pp.347-384. Available from: doi:10.16874/jslckc.2024..74.014
Wei Tinglan, Jhong, So young "Analysis of ‘Suhorang’ and ‘Bingdundun’ from the Perspective of Cultural Semiotics" The Journal of Study on Language and Culture of Korea and China 74 pp.347-384 (2024) : 347.
Wei Tinglan, Jhong, So young. Analysis of ‘Suhorang’ and ‘Bingdundun’ from the Perspective of Cultural Semiotics. 2024; 74 : 347-384. Available from: doi:10.16874/jslckc.2024..74.014
Wei Tinglan and Jhong, So young. "Analysis of ‘Suhorang’ and ‘Bingdundun’ from the Perspective of Cultural Semiotics" The Journal of Study on Language and Culture of Korea and China no.74(2024) : 347-384.doi: 10.16874/jslckc.2024..74.014
Wei Tinglan; Jhong, So young. Analysis of ‘Suhorang’ and ‘Bingdundun’ from the Perspective of Cultural Semiotics. The Journal of Study on Language and Culture of Korea and China, 74, 347-384. doi: 10.16874/jslckc.2024..74.014
Wei Tinglan; Jhong, So young. Analysis of ‘Suhorang’ and ‘Bingdundun’ from the Perspective of Cultural Semiotics. The Journal of Study on Language and Culture of Korea and China. 2024; 74 347-384. doi: 10.16874/jslckc.2024..74.014
Wei Tinglan, Jhong, So young. Analysis of ‘Suhorang’ and ‘Bingdundun’ from the Perspective of Cultural Semiotics. 2024; 74 : 347-384. Available from: doi:10.16874/jslckc.2024..74.014
Wei Tinglan and Jhong, So young. "Analysis of ‘Suhorang’ and ‘Bingdundun’ from the Perspective of Cultural Semiotics" The Journal of Study on Language and Culture of Korea and China no.74(2024) : 347-384.doi: 10.16874/jslckc.2024..74.014
