@article{ART003139815},
author={Lyu Mengxian},
title={A Study on the Use of Short-form Content in Chinese Film Marketing: Focusing on Douyin},
journal={The Journal of Study on Language and Culture of Korea and China},
issn={1738-0502},
year={2024},
number={74},
pages={327-346},
doi={10.16874/jslckc.2024..74.013}
TY - JOUR
AU - Lyu Mengxian
TI - A Study on the Use of Short-form Content in Chinese Film Marketing: Focusing on Douyin
JO - The Journal of Study on Language and Culture of Korea and China
PY - 2024
VL - null
IS - 74
PB - Korean Society of Study on Chinese Languge and Culture
SP - 327
EP - 346
SN - 1738-0502
AB - With the rapid development of the internet, significant changes have occurred in the marketing methods of the film industry. As short-form content has become an important marketing tool in the Chinese film industry, these changes have created new business opportunities for film short-form marketing and stimulated the exploration and experimentation of many film marketing strategies. This paper focuses on analyzing the marketing characteristics of the Douyin platform. Additionally, it examines the challenges of short-form film marketing and proposes optimization strategies to maximize the effectiveness of film marketing. This study emphasizes the importance of utilizing short-form content and aims to contribute to the future direction of film marketing.
KW - hinese film industry;Chinese film promotion;Chinese film distribution methods;Douyin short-form platform;Douyin film marketing;short-form marketing for films;utilizing Douyin short-form content
DO - 10.16874/jslckc.2024..74.013
ER -
Lyu Mengxian. (2024). A Study on the Use of Short-form Content in Chinese Film Marketing: Focusing on Douyin. The Journal of Study on Language and Culture of Korea and China, 74, 327-346.
Lyu Mengxian. 2024, "A Study on the Use of Short-form Content in Chinese Film Marketing: Focusing on Douyin", The Journal of Study on Language and Culture of Korea and China, no.74, pp.327-346. Available from: doi:10.16874/jslckc.2024..74.013
Lyu Mengxian "A Study on the Use of Short-form Content in Chinese Film Marketing: Focusing on Douyin" The Journal of Study on Language and Culture of Korea and China 74 pp.327-346 (2024) : 327.
Lyu Mengxian. A Study on the Use of Short-form Content in Chinese Film Marketing: Focusing on Douyin. 2024; 74 : 327-346. Available from: doi:10.16874/jslckc.2024..74.013
Lyu Mengxian. "A Study on the Use of Short-form Content in Chinese Film Marketing: Focusing on Douyin" The Journal of Study on Language and Culture of Korea and China no.74(2024) : 327-346.doi: 10.16874/jslckc.2024..74.013
Lyu Mengxian. A Study on the Use of Short-form Content in Chinese Film Marketing: Focusing on Douyin. The Journal of Study on Language and Culture of Korea and China, 74, 327-346. doi: 10.16874/jslckc.2024..74.013
Lyu Mengxian. A Study on the Use of Short-form Content in Chinese Film Marketing: Focusing on Douyin. The Journal of Study on Language and Culture of Korea and China. 2024; 74 327-346. doi: 10.16874/jslckc.2024..74.013
Lyu Mengxian. A Study on the Use of Short-form Content in Chinese Film Marketing: Focusing on Douyin. 2024; 74 : 327-346. Available from: doi:10.16874/jslckc.2024..74.013
Lyu Mengxian. "A Study on the Use of Short-form Content in Chinese Film Marketing: Focusing on Douyin" The Journal of Study on Language and Culture of Korea and China no.74(2024) : 327-346.doi: 10.16874/jslckc.2024..74.013
