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Foreigners’ Satisfaction Level upon styled Inns vis-a-vis 2002 FIFA World Cup Event in Korea

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2005, 29(2), pp.277-296
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Cho, Min-Ho 1,  박정화 1

1한양대학교

Accredited

ABSTRACT

Using survey data of foreigners who were staying at Korean-styled Inns and watching 2002 World Cup Game in Korea, authors identifies the five factors supposed to influence their satisfaction level on accommodation. The five factors are;‘Room Service Quality’, ‘Staff Service Quality’, ‘Physical Environment setting and Communication Facilities’, ‘Trust’ and ‘Accessibility’. Multiple regression analysis was then applied to examine the relative importance of each of these factors in determining foreigners’ overall satisfaction levels. Findings are that, in order of importance, ‘Room Service Quality’ was followed by ‘Physical Environment setting and Communication Facilities’, ‘Trust’, ‘Staff Service Quality’ and ‘Accessibility’.

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