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@article{ART001088341},
author={Hwang Yoon Yong},
title={Relationship Attachment Factors for Place Marketing Effort in a Local Festival},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2005},
volume={29},
number={2},
pages={255-276}

TY - JOUR
AU - Hwang Yoon Yong
TI - Relationship Attachment Factors for Place Marketing Effort in a Local Festival
JO - Journal of Tourism Sciences
PY - 2005
VL - 29
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 255
EP - 276
SN - 1226-0533
AB - This work examines the relationship between consumer and place-brand for successful place marketing achievement, as well as examining relationship with brand community as a factor of relationship attachment. Author also examined the effect and resultant factors of place-brand community with seven dimensions of consumer-brand relationship using Fournier’s study. The empirical results showed that the quality relationship between consumer and place-brand had an impact on satisfaction level and loyalty to the place-brand, while emotional dimensions such as love, passion and nostalgia had a direct effect. Other dimensions of relationship quality had shown an indirect effect on the consumers’ satisfaction and loyalty through place-brand community.
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DO -
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Hwang Yoon Yong. (2005). Relationship Attachment Factors for Place Marketing Effort in a Local Festival. Journal of Tourism Sciences, 29(2), 255-276.

Hwang Yoon Yong. 2005, "Relationship Attachment Factors for Place Marketing Effort in a Local Festival", Journal of Tourism Sciences, vol.29, no.2 pp.255-276.

Hwang Yoon Yong "Relationship Attachment Factors for Place Marketing Effort in a Local Festival" Journal of Tourism Sciences 29.2 pp.255-276 (2005) : 255.

Hwang Yoon Yong. Relationship Attachment Factors for Place Marketing Effort in a Local Festival. 2005; 29(2), 255-276.

Hwang Yoon Yong. "Relationship Attachment Factors for Place Marketing Effort in a Local Festival" Journal of Tourism Sciences 29, no.2 (2005) : 255-276.

Hwang Yoon Yong. Relationship Attachment Factors for Place Marketing Effort in a Local Festival. Journal of Tourism Sciences, 29(2), 255-276.

Hwang Yoon Yong. Relationship Attachment Factors for Place Marketing Effort in a Local Festival. Journal of Tourism Sciences. 2005; 29(2) 255-276.

Hwang Yoon Yong. Relationship Attachment Factors for Place Marketing Effort in a Local Festival. 2005; 29(2), 255-276.

Hwang Yoon Yong. "Relationship Attachment Factors for Place Marketing Effort in a Local Festival" Journal of Tourism Sciences 29, no.2 (2005) : 255-276.