The Influence of e-Servicescape on Selective Attribution of the Internet Travel Agency: A Focus on the Moderating Effect of Low Price and Large Brand Preference (e-서비스스케이프가 대형 브랜드, 저가격 의식에 따라인터넷 여행사 선택속성에 미치는 영향)

Yeonwoo Lim (임연우); Yu， Hee Kyung (유희경)

The Influence of e-Servicescape on Selective Attribution of the Internet Travel Agency: A Focus on the Moderating Effect of Low Price and Large Brand Preference

Journal of Tourism Sciences
Abbr : JTS
2010, 34(1), pp.319-339
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Yeonwoo Lim ¹, Yu， Hee Kyung ²

¹청운대학교
²경원대학교

Accredited

ABSTRACT

This study examines the influence of e-Servicescape on selective attributions of the Internet travel agency. In particular, it tests the moderating effect of large brand and low price preference between the two variables. Data were collected from 373 people who have experiences on the products of Internet travel agency. Results show that e-Servicescape has an influence on the every selective attributions of the Internet travel agency. Results also indicate that the tendency on the respondents' large brand preference has an effect on the recognition related to the importance of e-Servicescape. However, the respondents' tendency on low price preference did not an impact on the recognition related to the importance of e-Servicescape.

KEYWORDS

e-Servicescape, Selective attribution, Low price preference, Large brand preference

Citation status

* References for papers published after 2023 are currently being built.

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