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@article{ART001522334},
author={현용호},
title={An Exploratory Study of Mobile Tourism Service Preference among Different Motivation Types of Mobile Tourism Users: A Focus on Hedonic and Utilitarian Motivations},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={1},
pages={241-262}

TY - JOUR
AU - 현용호
TI - An Exploratory Study of Mobile Tourism Service Preference among Different Motivation Types of Mobile Tourism Users: A Focus on Hedonic and Utilitarian Motivations
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 241
EP - 262
SN - 1226-0533
AB - This study was to examine the mobile service preference among different motivation types of mobile users. Data were collected from 332 tourists at the Jeju International airport on August 2009. Results of a cluster analysis on the motivations of the respondents suggested three different types of mobile users: information seekers, communication seekers and on-line shopping seekers. Results also indicated that the information seekers and on-line shopping seekers had higher utilitarian motivations than communication seekers, while communication seekers had higher hedonic motivation than the other two types of users. Furthermore, results also showed that there were significant differences among three groups in their preferred mobile services. In particular, information seekers and on-line shopping seekers preferred character message and picture message, while communication seekers preferred virtual tour and 3D games for travel. Managerial implications and limitations of this study was also mentioned.
KW - Mobile-usage motivations;Mobile tourism;Mobile tourism services
DO -
UR -
ER -

현용호. (2011). An Exploratory Study of Mobile Tourism Service Preference among Different Motivation Types of Mobile Tourism Users: A Focus on Hedonic and Utilitarian Motivations. Journal of Tourism Sciences, 35(1), 241-262.

현용호. 2011, "An Exploratory Study of Mobile Tourism Service Preference among Different Motivation Types of Mobile Tourism Users: A Focus on Hedonic and Utilitarian Motivations", Journal of Tourism Sciences, vol.35, no.1 pp.241-262.

현용호 "An Exploratory Study of Mobile Tourism Service Preference among Different Motivation Types of Mobile Tourism Users: A Focus on Hedonic and Utilitarian Motivations" Journal of Tourism Sciences 35.1 pp.241-262 (2011) : 241.

현용호. An Exploratory Study of Mobile Tourism Service Preference among Different Motivation Types of Mobile Tourism Users: A Focus on Hedonic and Utilitarian Motivations. 2011; 35(1), 241-262.

현용호. "An Exploratory Study of Mobile Tourism Service Preference among Different Motivation Types of Mobile Tourism Users: A Focus on Hedonic and Utilitarian Motivations" Journal of Tourism Sciences 35, no.1 (2011) : 241-262.

현용호. An Exploratory Study of Mobile Tourism Service Preference among Different Motivation Types of Mobile Tourism Users: A Focus on Hedonic and Utilitarian Motivations. Journal of Tourism Sciences, 35(1), 241-262.

현용호. An Exploratory Study of Mobile Tourism Service Preference among Different Motivation Types of Mobile Tourism Users: A Focus on Hedonic and Utilitarian Motivations. Journal of Tourism Sciences. 2011; 35(1) 241-262.

현용호. An Exploratory Study of Mobile Tourism Service Preference among Different Motivation Types of Mobile Tourism Users: A Focus on Hedonic and Utilitarian Motivations. 2011; 35(1), 241-262.

현용호. "An Exploratory Study of Mobile Tourism Service Preference among Different Motivation Types of Mobile Tourism Users: A Focus on Hedonic and Utilitarian Motivations" Journal of Tourism Sciences 35, no.1 (2011) : 241-262.