@article{ART002036271},
author={이명현 and Lee, Hyung-ryong},
title={Deprivation of Right to Choose and Unfairness Perception Influencing Switching intention of Hotel Guests under Service Charge System: Focused on the Moderating Effects of Perceived Employees’ Service Attitude},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2015},
volume={39},
number={8},
pages={127-149},
doi={10.17086/JTS.2015.39.8.127.149}
TY - JOUR
AU - 이명현
AU - Lee, Hyung-ryong
TI - Deprivation of Right to Choose and Unfairness Perception Influencing Switching intention of Hotel Guests under Service Charge System: Focused on the Moderating Effects of Perceived Employees’ Service Attitude
JO - Journal of Tourism Sciences
PY - 2015
VL - 39
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 127
EP - 149
SN - 1226-0533
AB - The service charge system of most hotel enterprises in Korea does not have clear standards, and causes controversies as it requires improvement in terms of execution and distribution. This study referred to the preceding studies to suggest the deprivation feeling of right to choose and the unfairness perception as the two negative factors that the customers can perceive about the current service charge system in Korea, and clarified the impact of these factors on the switching intention that can be negative to the hotel enterprises. It also verified the perceived employees’ service attitude for more meaningful findings. For this purpose, it selected the domestic customers who have visited hotel guest rooms and restaurants in Korea within the last 6 months as the parent population and surveyed 292 of them through a professional research service agency from March 24, 2014 to March 28, 2014 for the analysis. As a result, it was found that both the deprivation feeling of right to choose and the unfairness perception have a significant positive impact on the switching intention and significantly modulate perceived employees’ service attitude.
KW - Service charge system;Deprivation feeling of right to choose;Unfairness perception;Switching intention;Perceived employees’ service attitude
DO - 10.17086/JTS.2015.39.8.127.149
ER -
이명현 and Lee, Hyung-ryong. (2015). Deprivation of Right to Choose and Unfairness Perception Influencing Switching intention of Hotel Guests under Service Charge System: Focused on the Moderating Effects of Perceived Employees’ Service Attitude. Journal of Tourism Sciences, 39(8), 127-149.
이명현 and Lee, Hyung-ryong. 2015, "Deprivation of Right to Choose and Unfairness Perception Influencing Switching intention of Hotel Guests under Service Charge System: Focused on the Moderating Effects of Perceived Employees’ Service Attitude", Journal of Tourism Sciences, vol.39, no.8 pp.127-149. Available from: doi:10.17086/JTS.2015.39.8.127.149
이명현, Lee, Hyung-ryong "Deprivation of Right to Choose and Unfairness Perception Influencing Switching intention of Hotel Guests under Service Charge System: Focused on the Moderating Effects of Perceived Employees’ Service Attitude" Journal of Tourism Sciences 39.8 pp.127-149 (2015) : 127.
이명현, Lee, Hyung-ryong. Deprivation of Right to Choose and Unfairness Perception Influencing Switching intention of Hotel Guests under Service Charge System: Focused on the Moderating Effects of Perceived Employees’ Service Attitude. 2015; 39(8), 127-149. Available from: doi:10.17086/JTS.2015.39.8.127.149
이명현 and Lee, Hyung-ryong. "Deprivation of Right to Choose and Unfairness Perception Influencing Switching intention of Hotel Guests under Service Charge System: Focused on the Moderating Effects of Perceived Employees’ Service Attitude" Journal of Tourism Sciences 39, no.8 (2015) : 127-149.doi: 10.17086/JTS.2015.39.8.127.149
이명현; Lee, Hyung-ryong. Deprivation of Right to Choose and Unfairness Perception Influencing Switching intention of Hotel Guests under Service Charge System: Focused on the Moderating Effects of Perceived Employees’ Service Attitude. Journal of Tourism Sciences, 39(8), 127-149. doi: 10.17086/JTS.2015.39.8.127.149
이명현; Lee, Hyung-ryong. Deprivation of Right to Choose and Unfairness Perception Influencing Switching intention of Hotel Guests under Service Charge System: Focused on the Moderating Effects of Perceived Employees’ Service Attitude. Journal of Tourism Sciences. 2015; 39(8) 127-149. doi: 10.17086/JTS.2015.39.8.127.149
이명현, Lee, Hyung-ryong. Deprivation of Right to Choose and Unfairness Perception Influencing Switching intention of Hotel Guests under Service Charge System: Focused on the Moderating Effects of Perceived Employees’ Service Attitude. 2015; 39(8), 127-149. Available from: doi:10.17086/JTS.2015.39.8.127.149
이명현 and Lee, Hyung-ryong. "Deprivation of Right to Choose and Unfairness Perception Influencing Switching intention of Hotel Guests under Service Charge System: Focused on the Moderating Effects of Perceived Employees’ Service Attitude" Journal of Tourism Sciences 39, no.8 (2015) : 127-149.doi: 10.17086/JTS.2015.39.8.127.149