Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Social Networking Services(SNS): Motivation, SNS Participation, and Behavioral Intention to Visit Restaurants
- Journal of Tourism Sciences
- Abbr : JTS
- 2015, 39(8), pp.151-168
- DOI : 10.17086/JTS.2015.39.8.151.168
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
이혜성 1, Namkung Young 2
1(사)한국외식업중앙회
2경희대학교
Accredited
ABSTRACT
The purpose of this study was to 1) examine the effects of SNS users’ five motivations(informational, social, psychological, entertainment and monetary) on two types of participation(passive or active participation) and 2) investigate the effects of two types of participation on restaurant purchase intention. A total of 517 questionnaires were collected from someone who had been using SNS within one month and structural equation modeling analysis was conducted. Results showed that first, social and monetary motivations had positive significant effects on passive participation. Second, psychological motivation had negative significant effects on passive participation. Third, all five motivations had positive effects on active participation and psychological motivation was found as the most influential component. Fourth, two types of participation(passive or active) had positive significant effects on restaurant purchase intention and active participation was more influential than passive participation. Implication and future research ideas were also discussed.
Statistics
-
382 Viewed
-
1 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
강지원
/ 2014
/
Customers' Desired Value of Restaurant Information Search on SNS: An application of Laddering Technique
/ 관광학연구
/ 한국관광학회
38(3)
: 81~102
[confproc]
구철모
/ 2011
/ 소셜 네트워크 서비스의 이용 동기와 성과에 대한 실증연구:온라인에서의 정체성 표현욕구의 매개효과를중심으로
/ 한국경영정보학회 추계통합학술대회
/ 한국경영정보학회
: 48~54
[journal]
김균
/ 2009
/
A Study of Types of On-line Consumer Information Search Behavior by Information Search Motive
/ 광고학연구
/ 한국광고학회
20(1)
: 155~169
[journal]
김영규
/ 2012
/
Influence of Product Placement on the Hotel Restaurants' Brand Image and Satisfaction
/ 외식경영연구
/ 한국외식경영학회
15(1)
: 225~237
[journal]
김철원
/ 2012
/
The Effect of Convention Organizer's SNS PR Activities to the OPR(Organization-Public Relationship) and Attendance Satisfaction
/ 관광학연구
/ 한국관광학회
36(4)
: 233~253
[confproc]
나은영
/ 2011
/ 심리학적 관점에서의 소셜 미디어
/ 제38대 한국언론학회 제1차 기획연구 한국사회 정치적 소통과 SNS 세미나
/ 한국언론학회
[journal]
나종연
/ 2010
/
Consumers’ Usage of Online Social Networks: Application of Use-Diffusion Model
/ 소비자학연구
/ 한국소비자학회
21(2)
: 443~472
[journal]
류강석
/ 2004
/
The Effect of Referral Reward Programs on Consumers' Intention to Recommend:
The Role of Reward Type, Consumer-Brand Relationship Quality, and User Status
/ 마케팅연구
/ 한국마케팅학회
19(3)
: 179~196
[journal]
박찬욱
/ 2013
/
A Study on Hedonic Using Motivation and Diffusion of Social Network Service
/ 생산성논집
/ 한국생산성학회
27(2)
: 331~354
[report]
삼성경제연구원
/ 2011
/ SNS 활용 기업의 성공전략
/ SERI
[journal]
성혜진
/ 2013
/
The Study of the Effects of On-line Social Network Service Differenceson Customer Satisfaction and Intention of Use:Focused on the Extended Technology Acceptance Model
/ 관광학연구
/ 한국관광학회
37(2)
: 187~211
[journal]
성혜진
/ 2014
/
SNS Usage-based Segmentation of Restaurant Customers
/ 관광레저연구
/ (사)한국관광레저학회
26(4)
: 189~204
[journal]
신서영
/ 2013
/
Motive on Social Networking Service Usage of Restaurant Customers
/ 한국조리학회지
/ 한국조리학회
19(1)
: 121~138
[journal]
심혜영
/ 2011
/
Research on the Effect of Different motivations on the Participation in SNSs
/ 디지털컨텐츠학회논문지
/ 한국디지털콘텐츠학회
12(3)
: 383~390
[journal]
전달영
/ 2004
/
A Comparative Study of Influencing Factors on Shopping Satisfaction and Repeat Purchase Intention Between Internet Shopping Mall Types
/ Journal of Global Scholars of Marketing Science(마케팅과학연구)
/ 한국마케팅과학회
13(13)
: 1~27
[journal]
조미나
/ 2012
/
A Study on Restaurant Blog Users' Behavior, Satisfaction and Motivation: A Focus on College Students in Seoul and Gyeonggi Province
/ 관광학연구
/ 한국관광학회
36(8)
: 161~184
[journal]
안대희
/ 2011
/
The Effects of SNS(Social Networking Service)Quality on Brand Reputation, Quality Satisfaction and Purchase Intention in the Foodservice Industry.
/ 외식경영연구
/ 한국외식경영학회
14(4)
: 169~188
[thesis]
이록주
/ 2002
/ 웹사이트 광고형태와 수용자 세대별 소비자 태도
/ 석사
/ 중앙대학교
[journal]
이선령
/ 2011
/
Consumer Perceptions of Blog Service Quality in the Restaurant Industry
/ 관광학연구
/ 한국관광학회
35(8)
: 145~162
[journal]
이창호
/ 2014
/
The Impact of Social Media Use and Motive on Social Capital: Comparison of Open/Closed Social Media
/ 한국언론정보학보
/ 한국언론정보학회
65(1)
: 5~26
[journal]
이청림
/ 2013
/
Self-Presentation and WOM: Focusing on Mediating Role of Intrinsic & Extrinsic Motivation
/ 경영학연구
/ 한국경영학회
42(1)
: 183~211
[journal]
이혜성
/ 2014
/
The Effect of Perceived Quality of Smartphone-based SNS on User Satisfaction, Intention to Use of SNS, and Intention to Purchase in the Foodservice Industry
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
23(1)
: 145~163
[thesis]
최용욱
/ 2005
/ 브랜드 블로그(Brand Blog)의활용과 성과에 관한 연구
/ 박사
/ 고려대학교
[report]
한국무역협회
/ 2011
/ 미국 기업의 소셜네트워크서비스(SNS) 마케팅 활용사례와 시사점
/ Institute for international trade
[report]
한국인터넷진흥원
/ 2013
/ 2013년 모바일인터넷이용 실태 조사
/ Korea Internet &Security Agency
[journal]
한송이
/ 2013
/
The Impact of Information Quality of Hotel Websites on Customer Book or Purchase Intentions: The Moderating Effects of Consumer Information Acquisition and Processing
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
22(2)
: 55~72
[journal]
현용호
/ 2012
/
A Study of the Influence of the Quality of a Hotel Website on Online and Offline Visit Intentions: A Focus on the Moderating Effect of Social Norm and Coupon Perception
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
21(5)
: 63~83
[confproc]
Ahn, Y. Y.
/ 2007
/ Analysis of topological characteristics of huge online social networking services
/ Proceedings of the 16th International Conference on World Wide Web
: 835~844
[journal]
Ahn, H.
/ 2010
/ Online brand community across cultures : A comparison between the US and Korea
/ International Journal of e-Business Management
4(1)
: 34~
[journal]
Balakrishnan, V.
/ 2013
/ Malaysian facebookers : Motives and addictive behaviours unraveled
/ Computers in Human Behavior
29(4)
: 1342~1349
[journal]
Batemen, P. J.
/ 2000
/ Research note-the impact of community commitment on participation in online communities
/ Information Systems Research
22(4)
: 841~854
[journal]
Burnett, G.
/ 2004
/ Information exchange in virtual communities : A comparative study
/ Journal of Computer Mediated Communication
9(2)
: 0~0
[journal]
Casalo, L. V.
/ 2010
/ Antecedents and consequences of consumer participation in on-line communities : The case of the travel sector
/ International Journal of Electronic Commerce
15(2)
: 137~167
[journal]
Chua, A. Y.
/ 2013
/ Customer knowledge management via social media : The case of Starbucks
/ Journal of Knowledge Management
17(2)
: 237~249
[other]
Goffman, E
/ 1959
/ The presentation of self in everyday life
[journal]
Han, H.
/ 2009
/ Outcomes of relational benefits : restaurant consumers’perspective
/ Journal of Travel &Tourism Marketing
26
: 820~835
[journal]
Hammond, M.
/ 2000
/ Communication within on-line forums : The opportunities, the constraints and the value of a communicative approach
/ Computers & Education
35(4)
: 251~262
[journal]
Jang, H.
/ 2008
/ The influence of on-line brand community characteristics on community commitment and brand loyalty
/ International Journal of Electronic Commerce
12(3)
: 57~80
[journal]
Kang, J.
/ 2014
/ Enhancing consumer-brand relationships on restaurant facebook fan pages : Maximizing consumer benefits and increasing active participation
/ International Journal of Hospitality Management
36
: 145~155
[journal]
Kelly, A. E.
/ 1996
/ Consequences of revealing personal secrets
/ Psychological Bulletin
120(3)
: 450~465
[journal]
Kim, W. G.
/ 2004
/ Effects of an online virtual community on customer loyalty and travel product purchases
/ Tourism management
25(3)
: 343~355
[journal]
Lee, W.
/ 2012
/ The effect of Facebook users’ arousal and valence on intention to go to the festival : Applying an extension of the technology acceptance model
/ International Journal of Hospitality Management
31(3)
: 819~827
[journal]
Martins, C. S.
/ 2013
/ Understanding participation in company social networks
/ Journal of Service Management
24(5)
: 567~587
[confproc]
Mislove, A.
/ 2007
/ Measurement and analysis of online social networks
/ Proceedings of the 7th ACM SIGCOMM conference on Internet measurement
: 29~42
[journal]
NadKarni, A.
/ 2012
/ Why Do People Use Facebook?
/ Personality and Individual Differences
52(3)
: 243~249
[book]
Nunnally, J. C.
/ 1967
/ Psychometric theory
/ McGraw-Hill
[journal]
Pöyry, E.
/ 2013
/ Can we get from liking to buying? Behavioral differences in hedonic and utilitarian facebook usage
/ Electronic Commerce Research and Applications
12(4)
: 224~235
[journal]
Preece, J.
/ 2004
/ The top five reasons for lurking : Improving community experiences for everyone
/ Computers in Human Behavior
20(2)
: 201~223
[journal]
Schau, H. J.
/ 2003
/ We are what we post? Self-presentation in personal web space
/ Journal of Consumer Research
30(3)
: 385~404
[journal]
Smock, A. D.
/ 2011
/ Facebook as a toolkit : A uses and gratification approach to unbundling feature use
/ Computers in Human Behavior
27(6)
: 2322~2329
[journal]
Tosun, L. P.
/ 2012
/ Motives for facebook use and expressing"true self"on the internet
/ Computers in Human Behavior
28(4)
: 1510~1517
[journal]
Wang, Y.
/ 2004
/ Modeling participation in an online travel community(author abstract)
/ Journal of Travel Research
42(3)
: 261~270
[journal]
Wang, S. S.
/ 2013
/ Showing off? Human mobility and the interplay of traits, self-disclosure, and facebook check-ins
/ Social Science Computer Review
31(4)
: 437~457
[journal]
Yoo, K. H.
/ 2008
/ What motivates consumers to write online travel reviews?
/ Information Technology &Tourism
10(4)
: 283~295