This study examines the semantic structure, morphological features, and rhetoric of Chinese proverbs related to alcohol. In the Chinese proverbs, alcohol is expressed as a food to treat precious guests and an indispensable food at a feast. The main meaning domains of Chinese proverbs related to alcohol are mental and emotional, physical and health, and food fields. Although various forms of alcohol-related words are used, the upper category word “jiu (alcohol),” which refers to the generic term for drinks containing alcohol, is used the most. Lower category words and co-occurrence relation words are also used. In rhetoric, metaphors, antithesis, and rhyme are mainly used. Among related proverbs, “hao jiu (good alcohol)” means “talent, good work, good things, profit,” “ku jiu (bitter alcohol)” means “disaster,” and “cun jiu (alcohol made by a farmer himself/herself) means “a distinctive thing,” giving a glimpse into the cultural concept of the Chinese. In addition, in some of them, rhyme is used, and a unique Chinese rhetorical phenomenon that emphasizes the expression of rhythm and musical beauty can be seen.