An Analysis on Tourism Promotional Translation Texts

Lee Seung Jae (이승재)

doi:10.15749/jts.2012.13.3.005

An Analysis on Tourism Promotional Translation Texts

The Journal of Translation Studies
Abbr : JTS
2012, 13(3), pp.113-135
DOI : 10.15749/jts.2012.13.3.005
Publisher : The Korean Association for Translation Studies
Research Area : Humanities > Interpretation and Translation Studies

Lee Seung Jae ¹

¹경희대학교

Accredited

ABSTRACT

This paper aims to review the text typology of tourism promotional texts such as brochures, leaflets, guidebooks, etc. and analyze the types of Korean-English translation errors found in the tourism texts. Firstly, this paper considers the properties of tourism promotion materials. Secondly, it reviews the tourism texts, collects the common mistakes, and analyzes the types of errors. Finally, it forecasts the ways to improve the quality of tourism translation. With published tourism translation, this paper compares the source text with the target texts, further reflects the process of the translation strategy, and finally concludes that the tourism translation should be target reader-oriented, with translation variation as its translation strategy, and that the evaluation of tourism translation should be rendered on its adequacy for the target communicative purpose instead of its static equivalency.

KEYWORDS

tourism promotional texts, tourism translation, Korean-English translation, target reader-oriented, translation strategy

Citation status

* References for papers published after 2023 are currently being built.

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The Journal of Translation Studies 2023 KCI Impact Factor : 1.49

An Analysis on Tourism Promotional Translation Texts

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Citation status

* References for papers published after 2023 are currently being built.

The Journal of Translation Studies 2023 KCI Impact Factor : 1.49

An Analysis on Tourism Promotional Translation Texts

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.