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@article{ART001768431},
author={전형숙 and Jaeim Bahng and Lim， Keol},
title={Qualitative Case Studies on Marketings with Tablet PCs in a Pharmaceutical Company},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2013},
volume={8},
number={2},
pages={33-48}

TY - JOUR
AU - 전형숙
AU - Jaeim Bahng
AU - Lim， Keol
TI - Qualitative Case Studies on Marketings with Tablet PCs in a Pharmaceutical Company
JO - Journal of Knowledge Information Technology and Systems
PY - 2013
VL - 8
IS - 2
PB - Korea Knowledge Information Technology Society
SP - 33
EP - 48
SN - 1975-7700
AB - According to the wide spread of smart devices, some of the pharmaceutical companies have distributed tablet PCs to thepersonnel for a new type of business activities and marketings. This study was conducted to understand the change inrelationships and phenomena among a pharmaceutical company, staff members, and doctors in tablet PC-based marketingenvironments. The authors observed and interviewed with 10 staffs working at multinational pharmaceutical corporation and3 doctors, and analyzed the results in a qualitative way. The results included the effects of new marketing strategies on theparticipants including phenomenological change in relation to acceptance or denial of new marketing methods. Based on theresults, it was suggested that education for understanding smart devices, education for better communication marketingstrategies with new devices, and the constructions of the community of practice should be required.
KW - Smart Devices;Tablet PCs;Smart Learning;Pharmaceutical Company;Marketings;Qualitative Case Study
DO -
UR -
ER -

전형숙, Jaeim Bahng and Lim， Keol. (2013). Qualitative Case Studies on Marketings with Tablet PCs in a Pharmaceutical Company. Journal of Knowledge Information Technology and Systems, 8(2), 33-48.

전형숙, Jaeim Bahng and Lim， Keol. 2013, "Qualitative Case Studies on Marketings with Tablet PCs in a Pharmaceutical Company", Journal of Knowledge Information Technology and Systems, vol.8, no.2 pp.33-48.

전형숙, Jaeim Bahng, Lim， Keol "Qualitative Case Studies on Marketings with Tablet PCs in a Pharmaceutical Company" Journal of Knowledge Information Technology and Systems 8.2 pp.33-48 (2013) : 33.

전형숙, Jaeim Bahng, Lim， Keol. Qualitative Case Studies on Marketings with Tablet PCs in a Pharmaceutical Company. 2013; 8(2), 33-48.

전형숙, Jaeim Bahng and Lim， Keol. "Qualitative Case Studies on Marketings with Tablet PCs in a Pharmaceutical Company" Journal of Knowledge Information Technology and Systems 8, no.2 (2013) : 33-48.

전형숙; Jaeim Bahng; Lim， Keol. Qualitative Case Studies on Marketings with Tablet PCs in a Pharmaceutical Company. Journal of Knowledge Information Technology and Systems, 8(2), 33-48.

전형숙; Jaeim Bahng; Lim， Keol. Qualitative Case Studies on Marketings with Tablet PCs in a Pharmaceutical Company. Journal of Knowledge Information Technology and Systems. 2013; 8(2) 33-48.

전형숙, Jaeim Bahng, Lim， Keol. Qualitative Case Studies on Marketings with Tablet PCs in a Pharmaceutical Company. 2013; 8(2), 33-48.

전형숙, Jaeim Bahng and Lim， Keol. "Qualitative Case Studies on Marketings with Tablet PCs in a Pharmaceutical Company" Journal of Knowledge Information Technology and Systems 8, no.2 (2013) : 33-48.