2023, Vol.90, No.1

The Korean Journal of Dance Studies 2023 KCI Impact Factor : 0.93

pISSN : 1226-900X / eISSN : 2713-9468
https://journal.kci.go.kr/krsds

This study analyzed the system of competencies to plan performances that should be improvedaccording to the following research procedures to investigate measures for promoting competencies toplan performing arts. First, a preliminary survey was conducted with 183 persons in the effective samplesof performing artists to test the necessity of research. Second, questions of a questionnaire weredeveloped through a preliminary survey, an analysis of literature materials, and an expert group meeting. Third, this study analyzed 218 persons in the effective samples of employees in the fields of theater,opera, musical, dance, and music in performing arts. Accordingly, detailed factors of personnelmanagement, leadership, and marketing in the system of competencies for planning performances weredrawn as results.

The purpose of this study was to examine the people’s recognition of dance performance SNSadvertisements and advertising attitude of SNS and to identify the mediating effect of advertising attitudebetween viewing intentions and dance performance SNS advertising recognition to provide basic data foreffective use of dance performance SNS advertisements. The results of the study were as follows. First, the perception of dance performance SNSadvertisement had a significant positive (+) effect on the intention to watch. Second, the advertisingattitude had a mediating effect in the relationship between the audience’s dance performance SNSadvertisement recognition and viewing intention. These results were expected to provide a foundation for effective use of dance performance SNSadvertisements and further suggested a direction for establishing efficient marketing strategies to attractnew audiences and secure competitiveness of dance performances.

Art critic Claire Bishop(2006) characterized the social turn in the art field as a shift towardemphasizing process over product, and the fusion of the aesthetic and the political. This paper argues thatcontemporary ballet companies have undergone the social turn, focusing specifically on their politicalemphasis. Through an analysis of the core values of nine major ballet companies in the West, this study identifiesfive core values: artistry, DEI (diversity, equity, and inclusion), education, access, and legacy. Thesecompanies prioritize education and research as much as performance, and view political and ethicalvalues as crucial to their survival. Contemporary Western ballet companies aim to gain legitimacy as socially valuable institutions bychallenging their history of privilege and discrimination, and actively embracing diversity andcommunity engagement in order to remain relevant.