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Comparing the Effectiveness of Interpretation Boards onCultural Heritage Resources byUsing a Communication Information Appeal Method

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2012, 36(9), pp.177-196
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Han Sang-Hyun 1

1동의대학교

Accredited

ABSTRACT

This study recognizes the occurrence of that interpretation boards concerning the cognitive information appeal method are being neglected by people as they do not have any effect on interpretation. Alternatively, it is proved that an affective information appeal method has a great effect, not only on interpretation but also on interest and satisfaction. The interpretation board of Gyerim in Gyeongju as a site was selected to verify this issue. For the study, the same information was given - one with a cognitive appeal and the other with an affective appeal - to make a valid comparison between a cognitive appeal method and an affective appeal method. We surveyed visitors who read the cognitive appeal board and the affective appeal board respectively. The research includes visitor’s opinions pertaining to the effectiveness of interpretation and visitor’s satisfactions depending on methods. The results show that the affective appeal methods are considered better than the cognitive appeal in terms of effectiveness interpretation. In conclusion, the research suggests the use of an effective information appeal method for cultural heritage resources.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.