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@article{ART001708687},
author={Han Sang-Hyun},
title={Comparing the Effectiveness of Interpretation Boards onCultural Heritage Resources byUsing a Communication Information Appeal Method},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2012},
volume={36},
number={9},
pages={177-196}

TY - JOUR
AU - Han Sang-Hyun
TI - Comparing the Effectiveness of Interpretation Boards onCultural Heritage Resources byUsing a Communication Information Appeal Method
JO - Journal of Tourism Sciences
PY - 2012
VL - 36
IS - 9
PB - The Tourism Sciences Society Of Korea
SP - 177
EP - 196
SN - 1226-0533
AB - This study recognizes the occurrence of that interpretation boards concerning the cognitive information appeal method are being neglected by people as they do not have any effect on interpretation. Alternatively, it is proved that an affective information appeal method has a great effect, not only on interpretation but also on interest and satisfaction. The interpretation board of Gyerim in Gyeongju as a site was selected to verify this issue. For the study, the same information was given - one with a cognitive appeal and the other with an affective appeal - to make a valid comparison between a cognitive appeal method and an affective appeal method. We surveyed visitors who read the cognitive appeal board and the affective appeal board respectively. The research includes visitor’s opinions pertaining to the effectiveness of interpretation and visitor’s satisfactions depending on methods. The results show that the affective appeal methods are considered better than the cognitive appeal in terms of effectiveness interpretation. In conclusion, the research suggests the use of an effective information appeal method for cultural heritage resources.
KW - Information appeal;Cognitive appeal;Affective appeal;Interpretation board
DO -
UR -
ER -

Han Sang-Hyun. (2012). Comparing the Effectiveness of Interpretation Boards onCultural Heritage Resources byUsing a Communication Information Appeal Method. Journal of Tourism Sciences, 36(9), 177-196.

Han Sang-Hyun. 2012, "Comparing the Effectiveness of Interpretation Boards onCultural Heritage Resources byUsing a Communication Information Appeal Method", Journal of Tourism Sciences, vol.36, no.9 pp.177-196.

Han Sang-Hyun "Comparing the Effectiveness of Interpretation Boards onCultural Heritage Resources byUsing a Communication Information Appeal Method" Journal of Tourism Sciences 36.9 pp.177-196 (2012) : 177.

Han Sang-Hyun. Comparing the Effectiveness of Interpretation Boards onCultural Heritage Resources byUsing a Communication Information Appeal Method. 2012; 36(9), 177-196.

Han Sang-Hyun. "Comparing the Effectiveness of Interpretation Boards onCultural Heritage Resources byUsing a Communication Information Appeal Method" Journal of Tourism Sciences 36, no.9 (2012) : 177-196.

Han Sang-Hyun. Comparing the Effectiveness of Interpretation Boards onCultural Heritage Resources byUsing a Communication Information Appeal Method. Journal of Tourism Sciences, 36(9), 177-196.

Han Sang-Hyun. Comparing the Effectiveness of Interpretation Boards onCultural Heritage Resources byUsing a Communication Information Appeal Method. Journal of Tourism Sciences. 2012; 36(9) 177-196.

Han Sang-Hyun. Comparing the Effectiveness of Interpretation Boards onCultural Heritage Resources byUsing a Communication Information Appeal Method. 2012; 36(9), 177-196.

Han Sang-Hyun. "Comparing the Effectiveness of Interpretation Boards onCultural Heritage Resources byUsing a Communication Information Appeal Method" Journal of Tourism Sciences 36, no.9 (2012) : 177-196.