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@article{ART001405612},
author={Ernst-August Gutt},
title={Bible Translation and Globalization —a Cognitive Perspective},
journal={The Journal of Translation Studies},
issn={1229-795X},
year={2009},
volume={10},
number={4},
pages={181-210},
doi={10.15749/jts.2009.10.4.007}

TY - JOUR
AU - Ernst-August Gutt
TI - Bible Translation and Globalization —a Cognitive Perspective
JO - The Journal of Translation Studies
PY - 2009
VL - 10
IS - 4
PB - The Korean Association for Translation Studies
SP - 181
EP - 210
SN - 1229-795X
AB - As the range of information on offer in the global information market keeps growing, the Bible, as one of the most widely translated books, faces increasing competition. Applying cognitive insights into the inferential nature of communication, this paper highlights the significance of the cognitive communicability condition for successful communication. This condition is particularly important in Bible translation because the incongruity in cognitive environments between receptors and original readership is often very high. Another problem is the term ‘translation’ in that the expectations it raises tend not to be standardized and that they lack in realism with respect to the cognitive workings of communication. The paper makes suggestions for how both these problem areas might be addressed. It ends by pointing out how a clearer recognition of the cognitive communicability condition can be of value more generally in globalization.
KW - Bible translation;globalization;cognition;communicability;communication;relevance theory
DO - 10.15749/jts.2009.10.4.007
ER -

Ernst-August Gutt. (2009). Bible Translation and Globalization —a Cognitive Perspective. The Journal of Translation Studies, 10(4), 181-210.

Ernst-August Gutt. 2009, "Bible Translation and Globalization —a Cognitive Perspective", The Journal of Translation Studies, vol.10, no.4 pp.181-210. Available from: doi:10.15749/jts.2009.10.4.007

Ernst-August Gutt "Bible Translation and Globalization —a Cognitive Perspective" The Journal of Translation Studies 10.4 pp.181-210 (2009) : 181.

Ernst-August Gutt. Bible Translation and Globalization —a Cognitive Perspective. 2009; 10(4), 181-210. Available from: doi:10.15749/jts.2009.10.4.007

Ernst-August Gutt. "Bible Translation and Globalization —a Cognitive Perspective" The Journal of Translation Studies 10, no.4 (2009) : 181-210.doi: 10.15749/jts.2009.10.4.007

Ernst-August Gutt. Bible Translation and Globalization —a Cognitive Perspective. The Journal of Translation Studies, 10(4), 181-210. doi: 10.15749/jts.2009.10.4.007

Ernst-August Gutt. Bible Translation and Globalization —a Cognitive Perspective. The Journal of Translation Studies. 2009; 10(4) 181-210. doi: 10.15749/jts.2009.10.4.007

Ernst-August Gutt. Bible Translation and Globalization —a Cognitive Perspective. 2009; 10(4), 181-210. Available from: doi:10.15749/jts.2009.10.4.007

Ernst-August Gutt. "Bible Translation and Globalization —a Cognitive Perspective" The Journal of Translation Studies 10, no.4 (2009) : 181-210.doi: 10.15749/jts.2009.10.4.007