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@article{ART002453378},
author={Shin, Naan},
title={The Visual Distortion of Women in Movie Poster Translation: From the Speaking Subject to the Object of Male Gaze},
journal={The Journal of Translation Studies},
issn={1229-795X},
year={2019},
volume={20},
number={1},
pages={177-199},
doi={10.15749/jts.2019.20.1.007}

TY - JOUR
AU - Shin, Naan
TI - The Visual Distortion of Women in Movie Poster Translation: From the Speaking Subject to the Object of Male Gaze
JO - The Journal of Translation Studies
PY - 2019
VL - 20
IS - 1
PB - The Korean Association for Translation Studies
SP - 177
EP - 199
SN - 1229-795X
AB - This study discusses how women are visually marginalized and undermined in translations of movie posters by examining three film posters and their translated counterparts: Bridget Jone’s Diary, I Don’t Know How She Does It, and Erin Brockovich. The images of women on posters are determined by how faithful the portrayal of their lives is. To analyze these images of women, this essay appropriates not only de Certeau’s two ways of reading text—‘seeing’ and ‘walking’—but also Kress and van Leeuwen’s visual grammar. The changes in these women’s images are explored in three categories: 1) from subject of utterance to the object of acquisition, 2) from the subject of thought to the actor as requested, and 3) from the subject of act to the object of gaze. Findings show that while the original American movie posters depict women by the way of ‘walking,’ Korean-translated posters reproduce women by ‘seeing’ in the distance. Therefore, the original movie posters show women’s independent and subjective images as dealing with economic, parenting and work-home life balance issues; in the translation process, however, those images are erased, and women are represented as passive and weak. By distorting women’s images, movie poster translation functions as an apparatus for revealing and strengthening the ideology of patriarchy.
KW - translation;movie poster;Michel de Certeau;female image;male gaze
DO - 10.15749/jts.2019.20.1.007
ER -

Shin, Naan. (2019). The Visual Distortion of Women in Movie Poster Translation: From the Speaking Subject to the Object of Male Gaze. The Journal of Translation Studies, 20(1), 177-199.

Shin, Naan. 2019, "The Visual Distortion of Women in Movie Poster Translation: From the Speaking Subject to the Object of Male Gaze", The Journal of Translation Studies, vol.20, no.1 pp.177-199. Available from: doi:10.15749/jts.2019.20.1.007

Shin, Naan "The Visual Distortion of Women in Movie Poster Translation: From the Speaking Subject to the Object of Male Gaze" The Journal of Translation Studies 20.1 pp.177-199 (2019) : 177.

Shin, Naan. The Visual Distortion of Women in Movie Poster Translation: From the Speaking Subject to the Object of Male Gaze. 2019; 20(1), 177-199. Available from: doi:10.15749/jts.2019.20.1.007

Shin, Naan. "The Visual Distortion of Women in Movie Poster Translation: From the Speaking Subject to the Object of Male Gaze" The Journal of Translation Studies 20, no.1 (2019) : 177-199.doi: 10.15749/jts.2019.20.1.007

Shin, Naan. The Visual Distortion of Women in Movie Poster Translation: From the Speaking Subject to the Object of Male Gaze. The Journal of Translation Studies, 20(1), 177-199. doi: 10.15749/jts.2019.20.1.007

Shin, Naan. The Visual Distortion of Women in Movie Poster Translation: From the Speaking Subject to the Object of Male Gaze. The Journal of Translation Studies. 2019; 20(1) 177-199. doi: 10.15749/jts.2019.20.1.007

Shin, Naan. The Visual Distortion of Women in Movie Poster Translation: From the Speaking Subject to the Object of Male Gaze. 2019; 20(1), 177-199. Available from: doi:10.15749/jts.2019.20.1.007

Shin, Naan. "The Visual Distortion of Women in Movie Poster Translation: From the Speaking Subject to the Object of Male Gaze" The Journal of Translation Studies 20, no.1 (2019) : 177-199.doi: 10.15749/jts.2019.20.1.007