2002, Vol.26, No.2

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This paper concerns the strategy of tourism development in the Confucius-cultural region by investigating the cultural impact of tourism. A lot of studies on the cultural impact of tourism point out that tourism leads to commoditization of culture and destroys the authenticity of cultural products and human relations in the local area. But the demand for cultural products has increased in tourism in recent years, so that commoditization of culture through tourism may provide opportunities for re-creating traditional culture. While the re-creation of traditional culture needs to investigate cultural archetypes, introduction of the concepts of alternative tourism is indispensible to carry out a strategy of cultural tourism development. Considering the fact that Confucius ideology is closely related to people’s actual life, tourism development has to be understood by Confucius philosophy through human contact between hosts and tourists.

This study identifies resident attitudes toward tourism and investigates the latent structures among impact variables that affect host attitudes. A conceptual model of host attitudes, based on perspective of social exchange theory, was empirically evaluated. Authors adopted structural equation model to provide some insights on tourism development. The sample consists of 248 Cheju Seung-up folk village residents. The results indicate that perceived economic benefits are rather greater impacts on attitudes than perceived social and environmental ones. The results support the hypothesis that perceived social impacts influence attitudes directly; however, perceived environmental impacts do not influence attitudes directly or indirectly. Finally result reveal that the residents with positive perceptions of tourism were positively related to further expansion of tourism development.

Even in the service industry introduction of team organization system is of recent popular phenomenon. In the case of travel agencies in which pursuits mostly depend on human resource management one should consider all parts of the organization since the survice industry such as travel agencies is faced with the lack of people’s speciality and high turnover rate. This paper attempts to figure out how the introduction of team organization system works in the travel agency.According to the results, the transformational leadership of the team leader and workskill of the team make its achievement better and could build up the team commitment effect better. Especially, transformational leadership of team leader is thought to diminish the possibility of the organization members’ turnover.